To develop all the works that will be displayed at the Rome al MAXXI for the BNL Media Art Festival (April 13-17), thirteen artists worked for four months in schools and at the Fondazione Mondo Digitale’s Phyrtual Innovation Gym on Via del Quadraro 102.
Project Virtual Immersive Environment, conceived by Lino Strangis, was developed with six students who worked in a worked in a 15th century workshop. Each student had a specific role in experimenting new applications of immersive technology to mould artistic experience with the desires of the audience and market demand.
The work by this unusual team is a first in Italy. In fact, the artistic experience has been transformed into a videogame, a virtual world in which the spectator can move about freely in an environment full of symbols and structures. Moreover, the work can also be experience through an Oculus Rift headset to immerge the spectator into a multi-sensory virtual reality experience.
This new perspective, an original vantage point on the art of a changing world and technological innovation, is what enticed BNL Group BNP Paribas, the title sponsor of the BNL Media Art Festival, which created a space for young men and women around the work of the artist.