On April 27-29, the prestigious MAXXI, the National Museum for 21st Century Art, will host over 35 digital artists in the unusual role of change makers who experiment new processes and synergies between technology and art in “The Power to Change the World” Exhibition.
The third edition of the Media Art Festival, an initiative promoted by the Fondazione Mondo Digitale to explore the new frontiers of culture and art, will focus on “Path Towards Human Sustainability,” a key challenge for the 21st century. Digital technology, artificial intelligence and genetics are the sectors that are undergoing the most rapid and complex transformations, changing the very way we produce and consume, even culturally.
The headline of the last edition – Art in a Changing World – becomes “World Changing Art” thanks to creative labs for sustainable development created together with researchers, scientists and makers.
The multi-event formula includes not only an exhibition, but also workshops with artist-activists, like American Joseph Delappe, for the first time in Italy, and labs for all school types and levels. Young Italian artists have been working with students to develop new works of art that will be exhibited at the Rome Maxxi: a networked lab to bring the new generations closer to the active, innovative and creative use of technology.
The event invites world-renowned artists to Rome as part of the prestigious “System of International Festivals” including the Arctic Biennale in Stavanger and the Spectra Aberdeen’s Festival of Light, both of which are promoted by the Europa Creativa Programme. Moreover, it’s a unique laboratory project that has involved international artists participating in the European Light Expression Network – ENLIGHT Programme, also supported by the Europa Creativa Programme, Artists in Residence with the Goethe-Institut and Project “Carbon Footprint through Digital Art,” a creative and educational project developed together with MIUR and the Department of Physics at Sapienza University.
Artists produce works and content using the tools available at the Fondazione Mondo Digitale Phyrtual Innovation Gym in collaboration with makers, craftsmen, musicians and designers to promote the development of new competences and synergies amongst professions.
Since the pilot edition, the strong point of the Media Art Festival has always been contamination between arts, genres, techniques, technologies and audiences. For the first time, in fact, a cultural event attracts a variety of different audiences, originally interpreting the audience development challenge, a priority of the Europa Creativa Programme.
The Media Art Festival is organised by the Fondazione Mondo Digitale with the support of the European Commission and in partnership with a hybrid network including embassies, ICT companies, academies, cultural institutes, universities, etc.
For further information on exhibiting artists: mediaartfestival.org.
Partners, guests and the full programme will be on-line shorty.
MEDIA ART FESTIVAL
World Changing Art
Rome, April 27-29, 2017
MAXXI | Accademia di Belle Arti | RUFA | Phyrtual Innovation Gym