The Media Art Festival, an initiative promoted by the Fondazione Mondo Digitale to explore the new frontiers of arts and culture, has reached its third edition and will focus on the “Path Toward Human Sustainability,” a crucial challenge of the 21st century.
Digital technology, artificial intelligence and genetics are the sectors undergoing the fastest and most complex innovation, profoundly transforming how we produce and consume, even culturally. We are discovering a new role of digital artists as “change makers.” The headline chosen for the last edition (Art in a Changing World) has become “World Changing Art,” thanks to creative labs for sustainable development with researchers, scientists and makers.
The event will bring world famous artists to Rome: from Israeli Sigalit Landau who, after the Biennale di Venezia, returns to Italy with “Salted Lake”, to the American Joseph Delappe who, for the first time in Italy, will exhibit “Gold Gandhi” and interact with visitors through a workshop and lecture.
The international dimension of the Media Art Festival continues to grow and becomes a part of the prestigious system of European Festivals, including the Article Biennial in Stavanger (Norway) and Spectra Aberdeen’s Festival of Light (Scotland) supported by the Europa Creativa Programme.
A unique project lab with artists in residence attracted foreign artists to work in Italy and allowed Italian artists to work abroad. Other works were produced at the Phyrtual Innovation Gym for European Project “Light Expression Network – ENLIGHT” financed by the European Commission, and other artists in residence were organized with the Goethe-Institut. Moreover, the third edition of the MAF continues to address education, starting from school. Project “Carbon Footprint through Digital Art,” developed in collaboration with the Italian MIUR and the Department of Physics at Sapienza University in Rome, brought together artists, physicists and high school students to develop artistic-scientific works focusing on development and sustainability.
Young Italian artists worked in schools to develop other works to showcase at the Rome Maxxi: a distributed lab to entice the new generations towards the active, innovative and creative use of technology to develop new strategic competences for the creation of new professional profiles.
The talent of the youngest participants will also be tapped through the Hackreativity, a coding marathon for under-35s organised in collaboration with Lazio Innova, an in-house agency of the Regione Lazio, as part of the Lazio Creativo Programme. It will be a full day at the Phyrtual Innovation Gym for coding innovative solutions and designing new entrepreneurial ideas relate to art, design and culture.
The Media Art Festival is an initiative organised by the Fondazione Mondo Digitale in collaboration with Lazio Innova, an in-house agency of the Regione Lazio, American Embassy in Italy, Europa Creativa (European Commission), MAXXI – National Museum for 21st Century Art, MIUR, Sapienza University of Rome, Goethe-Institut Rome, Accademia di Belle Arti di Roma, RUFA – Rome University of Fine Arts, Quasar Design University and the Embassy of Israel. Technical sponsor: Epson. Media partner: Inside Art.
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